Manhattan Beauty Supply is a premium online destination offering a wide range of professional beauty, hair, and skincare products. Focused on serving both individual consumers and salons, the brand combines affordability with quality—curating top-tier products that empower confidence and self-care.
Website Design & Development And Logo Design
Website & Logo Design
What We Did
The new eCommerce site elevated Manhattan Beauty Supply into a credible, conversion-friendly digital brand. Their bounce rate dropped by 35%, and their sales improved month-over-month thanks to an intuitive user experience, mobile-friendly design, and strong visual branding.
Custom WordPress + WooCommerce Setup
Designed a high-performance eCommerce store using WordPress and WooCommerce for scalability and flexibility.Elementor Pro-Powered UI
Built fully custom product grids, shop filters, hero sections, and banners using Elementor Pro widgets for a premium visual feel.Product Pages with Smart Features
Each product includes detailed descriptions, ingredient highlights, image zoom, customer reviews, and related product suggestions.Live Search & Product Filtering
Users can instantly search by brand, category, concern (e.g., frizz control, dry skin), or ingredient, improving the shopping flow.Customer Account Portal
Integrated a full user dashboard for order history, tracking, profile updates, and product wishlist.Secure Checkout + Payment Gateways
Added Stripe, PayPal, and manual payment support with SSL for user trust.Marketing Integration
Connected Mailchimp, Meta Pixel, and Google Analytics for email list building and remarketing.Shipping & Inventory Management
Setup region-based shipping rates and real-time stock control to handle online order flow smoothly.
Built With
- WordPress – Chosen for its scalability and robust content management system, ideal for managing a growing eCommerce brand.
- WooCommerce – The backbone of the online store, powering product listings, cart, checkout, coupons, and customer accounts.
- Elementor Pro – Used for advanced layout customization, product showcase design, and responsive page building without code.
- Advanced Custom Fields (ACF) – Enabled flexible management of product metadata, homepage banners, and promotional content.
- Custom CSS & JS – Implemented for branded UI styling, custom hover effects, and advanced interactive elements.
- Stripe & PayPal – Integrated for secure and seamless multi-option payment processing.
- Mailchimp – Used for newsletter signups and automated email marketing flows like cart recovery and promotions.
- RankMath SEO – Applied for on-page SEO, schema integration, and sitemap management to improve organic search performance.
- Google Fonts & Font Awesome – Provided modern typography and clean iconography to enhance visual design.
- Responsive Design Tools – Ensured a smooth and optimized user experience across desktop, tablet, and mobile devices.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
